Advertising

The US Military Market is...
LARGE, AFFLUENT, MOTIVATED

The US military market in Europe has over 300,000 consumers. It continues to be a vibrant and exciting market for those that provide specialized products and services for DoD personnel stationed overseas.

A combination of print, digital and online media offers the best possible coverage throughout Europe. Comprehensive and useful editorial is the basis for the popularity of Getting Around. The products are unique and offer the reader a centralized, easy to use and helpful range of articles and information.

Affordable pricing and widespread distribution make the print and digital magazines, as well as the website, a one-stop shop for those marketing to the military.

www.gettingaround.net - the website

An interactive Internet site that contains all the editorial available in the printed guides as well as the digital publications plus additional information. Information on installations, services, travel opportunities and other topics

Editorial

Interactive maps of USAFE and USAREUR. Separate sections for AAFES, AFRC, SatoTravel, AFN, DeCA, DoDDS, APOs, Tricare, higher education, banks and credit unions, and other organizations. Also, a list of the most popular military links. Complete information on USAFE and USAREUR military communities with mileage charts, telephone listings, services and facilities.

Business Directory

There is a Business Directory with information about companies and organizations that offer a variety of products and services to the US Military Market in Europe. Included is information and links for car companies, travel companies, insurance companies, universities and many other entities dedicated to helping the DoD personnel overseas.

Readership

With the addition of a website to the program it is now possible to reach all military members around the world, 24 hours a day. There were over 260,000 visitors to the website in the last 12 months (as of April 2012). The overwhelming majority of these visitors are from the US military.

There are a number of unique and effective advertising opportunities on the website.

Digital Publications

The delivery of important information to a widespread audience has undergone immense changes in the past twenty years.

Print publications and websites have been the dominant information and advertising platforms in the last few years. They are distinctly unique formats that offer a different reader experience. And, they continue to maintain their popularity.

But now there is a third platform that is gaining in popularity by the day - Digital Publications for computers and portable devices.

Whether attached to an already existing website or stand-alone downloads for various devices, a digital publication can combine the content and functionality of a website with the pleasing visual experience of a printed magazine.

In 2012 there will be five Getting Around digital publications.

Issues

Automotive Insights - the definitive driving guide for the US military in Europe
Getting Around the Gateway to Europe -comprehensive installations and services guide to the Kaiserslautern Military Community
Getting Around in USAREUR - a guide to US Army installations and services in Europe
Getting Around in USAFE - a guide to US Air Forces installations and services in Europe
Getting Around Ports of Call - for US Navy personnel under way and/or stationed outside of CONUS. A guide to the most popular Ports of Call and information on Navy installations and services in Europe the Middle East and the Pacific

Editorial

Content will include articles, lists, charts, interactive pages as well as hot links that can be used if a reader is connected to the Internet when reading the publications. A complete table of contents with jump links is included for easy reading and content browsing when off-line. The magazines will be continually updated with subscribers notified of each new update.

Distribution

The digital magazines will be available as downloads in different formats on the www.gettingaround.net website as well as on various publishing sites. They will be viewable as separate magazines on the www.gettingaround.net website.

Print brochures about the magazines will be sent to Army Community Service offices, Air Force Family Support Centers, Navy Fleet/Family Support Centers and other offices explaining the publications and how to access and download them. These will be included in the “welcome Packets” sent out by the organizations. Emails with links to the magazines will also be sent to the appropriate offices so they can be forwarded on to readers.

Print Publication

Getting Around in Europe

Scheduled for Fall 2012, this will be a complete guide to all the US Army, Air Force and Navy installations and services in USAFE (U.S. Air Forces in Europe). The most effective way to deliver your message to the service members, family members and civilian personnel in Europe. A no-nonsense guide that will be a valuable source of information for those currently assigned to or awaiting orders for duty in Europe.

Editorial

General Information:

Maps - Country maps with installations, bases and other locations prominently marked
Mileage Charts - showing travel distance and time between facilities
AFN - Television service summary of programming and channels available and how to receive them. Radio services with frequencies for both AM and FM reception
AFRC - List of facilities and services
AAFES/NEX - Information on retail outlets and locations
DeCA - Summary of services and benefits
DoDDS - Description of school system
SatoTravel - List of offices and services
Higher Education - Opportunities available and how to take advantage of them
Credit Unions & Banks - Locations, services, information
Tricare - All the important information on health care
Internet Addresses - Important cyberspace links and the most useful website addresses

Base and Installation Information:

Descriptions of the areas and towns in which the bases are located
A comprehensive list of services available at each base, including APOs; auto craft shops; banks; bowling alleys; car rental; chapels; child development centers; clubs; commissaries; education centers; exchanges; Family Support Centers; golf courses; guest houses; housing offices; hospitals and clinics; music and theater centers; outdoor recreation centers; elementary, middle and high schools; sports centers and offices; youth centers
Phone numbers for the above-listed services on all of the installations
Telephone conversion tables

Readership

The magazine will reach over 70,000 members of the European military community. Readers will include single service members, married servicemen/servicewomen and DoD civilians, as well as spouses and other family members.

Distribution

Primary distribution will be through various family support centers. (Many of these copies will be sent in welcoming and orientation packages.) Copies will also be sent to public affairs offices, recruiting commands, Army & Air Force Exchange (AAFES) centers, on-base lodging and other command organizations for redistribution.

Getting Around Media Kit

Below are pdf files for download that have detailed information on the Getting Around products.

Getting Around Guide Media Kit - Entire Media Kit for 2012.
GettingAround.net Fact Sheet (€ Euro) - Information for this website.
Getting Around Digital Publications Fact Sheet - Information for the Getting Around digital publications.
Getting Around in Europe Fact Sheet (€ Euro) - Information for the Getting Around print publications.
Getting Around Guide Specifications Fact Sheet - Mechanical requirements for ad materials for the Getting Around print and digital magazines and the www.gettingaround.net website.