GENERAL DESCRIPTION OF THE EXPO
The 2003 Expo was a smashing success. Each year it grows with new and exciting exhibitors and interested attendees. We exceeded 11 thousand people at the show last year and anticipate more for 2004. The valuable lessons-learned from exhibitors and attendees offers us the opportunity to improve the Expo and fulfill participant expectations. The top quality guest speakers, bringing the latest information on Army issues, were so well received that we will continue this agenda item. The number of commercial exhibitors has increased almost 100% yearly. They represent the complete spectrum of technology, products, and services the modern Army requires to support the war fighter.

The caliber and prestige of the speakers scheduled for this years town meetings, conducted during the lunch breaks, will provide attendees with the latest on the Army’s Transformation, Leadership, and Historical Events. There will be Medal of Honor winners talking about their experiences, veterans talking about prior wars, key active and retired military personnel addressing current Army initiatives, corporations showcasing technology with the latest military hardware, and companies that provide products and services for the sustaining base operations. In addition, there will be food vendors, the Army band and chorus, a cyber café, cappuccino bar, hands-on mobile trainers, and a one-of-a-kind historic military display that will interest even the casual observer.

• EVENT TITLE: USAREUR Land Combat EXPO 2004
  Co-sponsored by the European Department AUSA
• THEME: “USAREUR…At War and Transforming” Focus is on USAREUR’s Support of the GWOT, specifically the support provided to OIF
• CONCEPT: European regional version of HQ AUSA annual meeting held at Washington, DC -- But expanded for the international environment.
• DATE/PLACE: 28-30 Sep 04, at the Village Pavilion (Conference Center & Tent Complex), Patrick Henry Village, Heidelberg, Germany.
• PARTICIPANTS: Senior leaders and other attendees that are representative of the Army's European military demographics; Plus other representatives e.g. NATO partner countries (Germany, Italy, Poland, UK) and Partnerships for Peace. Daily total attendance projected to be 3000.
• PUBLICITY: All available military media to include live radio and TV coverage.
• SPECIAL NOTE: This event is an official Army supported one with co-sponsorship by AUSA. Thus, it is in the U.S. Army, Europe Master Planning Calendar for participation on a duty basis based on professional development opportunities.

REGISTRATION INFORMATION

Booth Rental Fee: $1,250.00

Booth Size: 3 meter deep and 4 meters wide.

Booth Content: One skirted table, Chair and 220 Volt Electrical Power-- NO SURGE PROTECTORS ARE ALLOWED!

Booth Locations: Are not available at this time. Vendors who participated last year will have priority on booth assignments. All other booth assignments will be on first come-- first serve basis.

Military Booths: Are available at no cost.

TO REGISTER: Please respond by either email or by mail to:

- U.S. Postal address:
European Department, AUSA
CMR 419, Box 1898
APO AE 09102

- International address:
ED, AUSA
Postfach 102025
69010 Heidelberg, Germany

Mr Terry Patton or Ms. Mary Hattick, AUSA
[email protected] or [email protected]

Tel: 011-49-6221-177431 or DSN: 373-7431
FAX: 011-49-6221-181390

PAYMENT: Invoices will be sent upon receipt of registration fee. Payment maybe made by Creidt Card (over PayPal), Check, or Bank Transfer.

EXHIBITOR REPRESENTATIVE INFORMATION: Due to military installation security requirements, full name and passport number/issuing country/country of birth/birth dates/automobile data must be furnished for all participating exhibitor personnel. A form will be provided that must be filled out and updated as participants change. Additional information will be provided, as we get closer to the start of the Expo.