AAFES - ARMY AND AIR FORCE EXCHANGE SERVICE - Europe
Newcomers to Europe are often surprised to discover that they have hardly left home as far as shopping is concerned. Even soldiers deployed to Operation Iraqi Freedom and Operation Enduring Freedom benefit from the field facilities of the Army and Air Force Exchange Service (AAFES) Europe.
The exchange supplies its customers with electronics, cameras, videos, name brand sporting goods, new cars, car rental, alcoholic beverages, clothing, household appliances, health and beauty aids, laundry service and film processing, to name but a few. AAFES Europe operates movie theaters, which show current Hollywood productions at bargain prices, and it operates shoppettes. These are basically convenience stores with a limited stock of food, beverages, health and beauty products. They usually have extended hours and are sometimes combined with gas stations, Class Six (liquor) stores or video rental facilities.
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AAFES has two new American-style shopping malls; a $29.3 million one at Panzer Kaserne in Stuttgart, and a $38.5 million one at Grafenwöhr. Both opened in 2007. These pale, however, in comparison to the Mega Kaiserslautern Military Community Center, that opened in September 2009 at Ramstein. It is a retail and entertainment center housing state-of-the-art shopping, dining and entertainment options as well as a large hotel.
The AAFES-Europe Region, headquarters in Mainz-Kastel, Germany, is part of the worldwide AAFES exchange system. Its two-fold mission is 1) to provide customers quality merchandise and services at competitively low prices, and 2) to generate earnings which provide a dividend to support morale, welfare and recreation (MWR) programs.
In addition to funding MWR efforts, AAFES earnings are used to build new stores or renovate existing facilities without expense to the federal government. Historically, roughly two-thirds of AAFES earnings are paid to MWR. Right-sized inventories, streamlined logistics and a sustained focus on accountability paid off for military families as AAFES delivered more than $272 million in support to MWR programs in FY 2007. AAFES-Europe's contributions for that same year were $16.2 million.
LOW PRICES
In addition to generating earnings for MWR, AAFES offers some substantial savings. It charges no sales tax and has a number of items featured as Price Cut merchandise. For items in these categories AAFES has applied a portion of its earnings to offering this selected merchandise at below cost. This normally applies to household items and goods that are in constant demand.
AAFES also has a "Best Price" policy, the intent of which is to keep AAFES-Europe competitive. Normally AAFES buys and prices its merchandise from its headquarters in Dallas for exchanges worldwide. But as overseas commercial retailers get better at the discount retail business, AAFES has given exchange managers the authority to lower shelf prices to ensure that each exchange is competitive.
The AAFES-Europe buying staff shops European markets and offers special "Europe Exclusive" merchandise only available to overseas customers. Special buys from Eastern European countries as well as Russia provide a unique selection at great prices. AAFES shoppers in Europe will find reminders of their time in Europe, such as giftware and souvenir items, Polish pottery, Italian ceramics and Belgian tapestries in stores to name but a few. The European buyers also concentrate on items that overseas customers need such as 220-volt appliances and ready-to-assemble furniture at affordable prices.
CATALOG AND INTERNET SALES
The Exchange Catalog is a great shopping alternative overseas, especially for those at the remote duty stations. You can order anything in the catalog either by mail, online or by telephone. Two editions of the Exchange Catalog are published annually. They sell for $5 and contain a coupon good for $10 off the first order of $50 or more. In addition to the big books there are annual free supplements featuring seasonal clothing, home décor and other things.
You can now do all your shopping through the award-winning AAFES website, www.aafes.com. The merchandise selection includes everything in the Exchange Catalog and also items that are available exclusively online. It also lists weekly specials and closeouts at extraordinary prices. And it has a link to The Exchange MALL.com; a virtual offering similar to the concession mall located outside the main store at your local exchange. These concessionaires must meet special requirements if they are to be included in The Exchange MALL; special discounts for the military not available outside the site, acceptance of the Star Card, no collection of customer data for outside use, and others.
The web page also provides an online forum for authorized customers to gather information on their military communities, view AAFES sales fliers, print coupons, complete Military Star Card applications and payments plus much more.
SERVICES
AAFES provides just about every service a person in Europe needs, from hair care and laundry services to auto repair, car washes, car rental, electronic repair, film processing and optical services. Customers can come to AAFES for cell phones, residential internet, phone service, and cable TV. There are spas where you can get a massage, facial or manicure and Exchange New Car Sales where you are guaranteed a great price on a new car.
GASOLINE
AAFES also provides command motorists with gasoline. It has its own on-base stations where gas coupons can be redeemed and has a contract with ESSO to provide gasoline in Germany, The Netherlands and Italy. A new high tech automated gas ration card has been issued and is good at both AAFES and ESSO stations. The license number of the vehicle appears on the card, and the number on the card must match the license plate before gas can be dispensed. In The Netherlands, ESSO has identified certain stations that participate in the coupon program. They can be found on the internet at www.aafes.com (Click "Your BX/PX," in the list at the bottom left of the home page. Log in with your social security number for username, and date of birth (YYYYMMDD) for password. Then click on "ESSO station Netherlands information" in the Europe Customers list (bottom right.) Locations in the Netherlands area are very limited, so ask before you fill up. There are also AAFES-operated gas stations on military installations in The Azores, Turkey and the UK. Managers at AAFES gas stations give customers the convenience of using cash, check and debit or credit cards for their purchases.
FOOD OPERATIONS
AAFES fast food facilities provide a taste of home to families living in Europe and to the Military and Civilians deployed in support of OEF/OIF. Customers can enjoy Burger King, Popeye's, Taco Bell, Charlie's Steakery, Pizza Hut, Subway and more, all just around the corner from where they live and work. AAFES operates its own bread, ice cream and water plant to support the shoppettes, fast food establishments and commissaries.
Another food mission for AAFES is the operation of the USDA School Lunch Program. It provides nutritious lunches daily at DoDDS schools throughout Europe. AAFES was appointed by the Army and Air Force as the school feeding authority overseas. It operates the program on a break-even basis. Coupons for the prepaid lunch program are sold at AAFES facilities, and free or reduced-price lunches are available to qualifying families. School breakfast programs are offered at several locations.
AFN SATELLITE DECODER
If you live off base and want to get the full range of television and radio programming from AFN, visit your AAFES PowerZone to lease or purchase an AFN decoder and satellite dish. The decoder system receives the AFN signal via satellite. Don't forget to check with your landlord for permission to mount the satellite dish. The AFN website has instructions on how to set up the dish once you have permission.




